4K won’t happen for a very long time. Broadcasters get the majority of their revenue from retransmission fees from cable companies. Their OTA broadcasts are a s

4K won’t happen for a very long time. Broadcasters get the majority of their revenue from retransmission fees from cable companies. Their OTA broadcasts are a secondary concern. Their business model rewards adding more sub channels and therefore more ad slots, not cancelling the subchannels to allow the main channel to occupy the entire 6 MHz. Many viewer don’t own a 4K TV and on the content end the cameras on the fields don’t support 4K yet.