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I love it that they felt the target audience wanted to understand how it works, at least in broad strokes. Though I’m a little disappointed that the value prop
by brookst 3y ago
I love it that they felt the target audience wanted to understand how it works, at least in broad strokes. Though I’m a little disappointed that the value prop is “right hand can be in wheel, left foot can be relaxed”. If there’s one thing I’ve learned from Mad Men, it’s that the right hand is free to hold a cigarette.
And wow look at all the white men, and the poor women having to deal with the complicated manual transmission and have her husband explain the torque converter.
- Loughla 3y agoI think it's less that they worried about whether or not people wanted to know how it works, and more that they needed to know. New fancy technology is generally poo-pooed by people. Why do we need fancy auto anything when a stick and clutch worked for years? Well, here's some fun graphics to explain!
- userbinator 3y agoThese days it seems people are more content with "it's magic" as the explanation. Then again, how could you explain complex automotive systems like Tesla's self-driving in a way that's as lucid as this? I think at some point, companies just gave up trying to educate and went for "trust us, it works" instead.
- mitthrowaway2 3y agoPerhaps the non-explainability of Tesla's "full self-driving" technology bears some relationship to its track record of not delivering on its marketing claims.
- userbinator 3y agoThe other huge contrast if you're used to ads today is the huge amount of text - people back then seemed to both be more patient and willing to read.
- Gibbon1 3y ago> the right hand is free to hold a cigarette Crazy talk. You hold the cigarette in the left hand so you can flick the ashes out the window.