I fear Meta's AI chatbots are just uncanny valley totems. Just a publicity stunt or is there a market in GPT bots with personalities? The ones I've tried on poe

I fear Meta's AI chatbots are just uncanny valley totems. Just a publicity stunt or is there a market in GPT bots with personalities? The ones I've tried on poe.com lacked any interest or grit. Maybe they are useful as a gaming character or dungeon master? I can see rowdy, unruly or perverse chatbots, bots that know who you are and act as your "bff", or anything that gives their unhinged opinion having a huge following, but that would be a product for companies which, for the time being, are behind a huge barrier to entry.