I do think the 90% figure comes with a bit of hyperbole, but I also think there are more startups that “fail” than people realize. Most of these companies have

I do think the 90% figure comes with a bit of hyperbole, but I also think there are more startups that “fail” than people realize. Most of these companies have such a low maintenance cost that the service continues even after the founders called it quits a long time ago. I personally know one of these companies. By the way, the point of the article wasn't really about the 90% figure, but more about how people are seeing an article on TechCrunch as a means to an end, rather than a beginning.