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Your book listings seem to be missing big time on SEO potential, no? I think you should have individual pages for each textbook, with proper on-page optimizatio
by toumhi 15y ago
Your book listings seem to be missing big time on SEO potential, no? I think you should have individual pages for each textbook, with proper on-page optimization (title, H1, small paragraph of text...).
That's probably a lot of work, but can you test it on a subset? Then you see if it's profitable and you could hire someone to write the remaining descriptions.
That brings us to the monetization: you should do the math - traffic levels, CPC, CTR (for that you could try to have ads on a few pages).
I don't have that much experience with ads but from my experiments with a few websites, ads might make sense in a situation and not in another... So you have to test.
- meric 15y agoAlmost all my traffic comes from searches for "<coursecode> textbook", and heads to individual pages that look like http://textbookcentral.com.au/26/university-of-new-south-wales/buy/69897/acct1501/?query= http://textbookcentral.com.au/26/university-of-new-south-wal... That doesn't look like an individual page but it actually is; there's a unique link for every dialog. I'll definitely follow your advice and test some ads on small number of pages and see how that goes first.