> Companies of this size don't do things like this willy-nilly. They do them after extensive data collection, analysis, research, etc. Yes, and there was huge

> Companies of this size don't do things like this willy-nilly. They do them after extensive data collection, analysis, research, etc. Yes, and there was huge amounts of internal pushback about the pricing model, people inside the company saw it was 100% bonkers. They released it anyway without any hints given to their biggest clients beforehand, everyone learned it from the press release. The customer reps the big companies have were caught off guard and had to spend a week apologising and saying "I don't know" and "I'll get back to you" a _lot_. Those weren't fun meetings for either side of the table. Source: first hand spoke to two people who had to have these meetings with Unity. Unity did walk back on the changes yes, but there still aren't any promises they won't try something like this again. Switching engines and toolchains has a cost and now even medium to big companies are evaluating whether it's worth the risk to keep trusting that Unity doesn't alter the deal further vs. switching to a new engine or building their own.