As another marketer, this is 100% spot on. And it isn't a technical gap, but a process and priority gap. I have a ticket open for our dev team that would pers

As another marketer, this is 100% spot on. And it isn't a technical gap, but a process and priority gap. I have a ticket open for our dev team that would personally take me about half a day to do. The ticket has been open for over a year. It is impossible to get into their roadmap and they are not about to share the keys to the castle to let some random marketer do it, even one with a development background. I hate zapier, but it works and it is quick. Sure it may have to be rebuilt at some point, but having a 60% solution today is a lot better than no solution with the promise of a 100% solution (that will actually probably also only be a 60% solution) in a year.