> If Apple hadn't been an AT&T exclusive in the US and had adapted to the way people bought phones independent of carriers in most of the world I think some of

> If Apple hadn't been an AT&T exclusive in the US and had adapted to the way people bought phones independent of carriers in most of the world I think some of those risks were insurmountable for a new entrant at the time Like, too far outside of their risk profile it just wouldn't make sense to pursue