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This shouldn't surprise you: Google ranks them by the money IT stands to make, which includes the probability you'll click on it. Relevance presumably increase
by AlbertCory 3y ago
This shouldn't surprise you: Google ranks them by the money IT stands to make, which includes the probability you'll click on it.
Relevance presumably increases p(click).
"advertiser's ability to pay" has no bearing on things. If the advertiser does not pass credit checks, it doesn't even enter the auction.
- chromoblob 3y agoIt could work only if advertiser pays per click instead of per show. Is pay-per-click the only option in Google? There also is clickbait.
- AlbertCory 3y ago(With the caveat that I've been out for a while, so things could have changed) Search Ads are pay-per-click (or conversion now? Not sure) All others are pay-per-impression. conversions are what the advertiser really cares about, but they're hard for Google to be sure about. And what if you see the ad today but buy it next week in the store?