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It can also be driven by level of my wealth, so a business A might be willing to pay more for an ad for its product than business B despite less assumed relevan
by chromoblob 3y ago
It can also be driven by level of my wealth, so a business A might be willing to pay more for an ad for its product than business B despite less assumed relevance, then ranking would not reflect assumed relevance.
- AlbertCory 3y agoif the probability of a click is zero, you won't be shown no matter how much you bid. p(click) is an estimate, of course, but you'd reasonably expect that Google has gotten pretty good at that.