2 ms·
One argument would be - my WILLINGNESS to pay for an ad is driven by my assumption of its relevance to you.
by xyzelement 3y ago
One argument would be - my WILLINGNESS to pay for an ad is driven by my assumption of its relevance to you.
- chromoblob 3y agoIt can also be driven by level of my wealth, so a business A might be willing to pay more for an ad for its product than business B despite less assumed relevance, then ranking would not reflect assumed relevance.
- AlbertCory 3y agoif the probability of a click is zero, you won't be shown no matter how much you bid. p(click) is an estimate, of course, but you'd reasonably expect that Google has gotten pretty good at that.