//my offering is not good enough to be discovered on its own merits That's kinda like assuming that because you're such a good guy, you never have to leave you

//my offering is not good enough to be discovered on its own merits That's kinda like assuming that because you're such a good guy, you never have to leave your basement and your future wife will find you. You could just as well interpret advertising as "I am so convinced my offering is good, I am willing to spend money for you to become aware of it."