Those are neat ideas, but I don't want to lien on references to other games when marketing our own game. I want to play up the strength and what makes our game

Those are neat ideas, but I don't want to lien on references to other games when marketing our own game. I want to play up the strength and what makes our game unique & special. Plus as an indie the biggest hurdle is "getting a chance to say something" not "what to say". As players give attention to what is popular, and any attention small devs like us get need to be focused on why our game should exist at all.