I would argue social media started dying all on its own anyway: I remember the novelty of Facebook wearing off quickly when the most active subset of people on

I would argue social media started dying all on its own anyway: I remember the novelty of Facebook wearing off quickly when the most active subset of people on it all decided to just use it to cross post self promotion about their careers, and I had the "right, I don't actually care about people I went to high school with at all" moment.