Companies could just not produce and show ads but keep the ad budget in their prices and keep spending it. Yes, this will of course not work, this will screw up

Companies could just not produce and show ads but keep the ad budget in their prices and keep spending it. Yes, this will of course not work, this will screw up all kinds of incentives, but then lets make it a tax and let the state send a cent every time I visit a website. Free internet services for everyone just like we could do free public transportation. Not sure if this could work and even if then it would probably be more complicated, but I have serious doubts that the ad based system we have right now is the only, best or most efficient system.