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geez. I've been thinking of doing some fake door tests but wanted to launch something like 10-20 experiments. Even at $500 that's 5-10k, which is not feasible.
by willsmith72 3y ago
geez. I've been thinking of doing some fake door tests but wanted to launch something like 10-20 experiments. Even at $500 that's 5-10k, which is not feasible. How can any startup afford these tests?
If I ran 10 experiments/week, with the $2k measure, you're looking at 80k/month, just to get some validation.
- qingcharles 3y agoIt depends on your cost-per-click, or cost-per-action. If you were in a niche that was pennies per action then you could do it on a smaller budget. It's just that you require a lot of data to get any meaningful results. My PPC traffic wavers up and down and it would be hard to know if it was the weather or some other factor unless you had enough traffic to average things out.