The privacy regulations are brutal though. Let me give you an example. Say you want to target HR decision makers using Facebook ads. The most efficient and cut

The privacy regulations are brutal though. Let me give you an example. Say you want to target HR decision makers using Facebook ads. The most efficient and cutting edge way (that we do in the USA) is make a broad, master audience to target, and use "conversion events" (something that happens on your website that correlations to revenue later, like a qualified lead coming) to train the Meta algorithm to find more of them. In Europe you used to be able do this across the entire EU, the Meta would target efficiently and could automatically use different language ads. Because FB's targeting algorithm is such a powerful AI, it could find qualified leads. Now, many EU companies feel they can't or shouldn't use the tags or server to server integrations needed to power conversion events. Which means they have to do manual campaigns by country which is much less efficient. This is just one solid example of many I've run into.