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Not to mention this discounts the human cost. Marketers who have to wait 9 months to get anything done, and are forbidden from doing work themselves, realize th
by cm2012 3y ago
Not to mention this discounts the human cost. Marketers who have to wait 9 months to get anything done, and are forbidden from doing work themselves, realize the company doesn't actually care about accomplishing things and the passion dies. Why bother trying to come up with new and innovative things to test that could move the needle if its a kafkaesque nightmare every time?