That's a phenomenal foundation considering how short it's been since you started putting ads on. Seriously, continue tweaking the site for a year or two in your

That's a phenomenal foundation considering how short it's been since you started putting ads on. Seriously, continue tweaking the site for a year or two in your spare time and it could do really well. You're already doing the content-creation stuff, so ramp that up 1000x and you're sorted. One thought - maybe integrate with Facebook somehow to get gift certs marketed for birthdays. "Bob's having a birthday, click here to create them a personalised gift cert."