I hope this takes hold in the EU and then spreads across the globe. No targeted advertising based on data scooped up by browsers, ISPs, etc. Only if the user

I hope this takes hold in the EU and then spreads across the globe. No targeted advertising based on data scooped up by browsers, ISPs, etc. Only if the user opts in and specifically says I want to be advertised on the following categories from which they can opt out or modify at whim.