It feels like yet another thing we take to a dark place that doesn't have to be, but for it not to be it requires individuals to care enough about a cultural go

It feels like yet another thing we take to a dark place that doesn't have to be, but for it not to be it requires individuals to care enough about a cultural good over monetary gain. Like, there's nothing wrong with advertising to let people know "I'm here, I do/sell a thing. Here's why I'm objectively different than where you get that thing now" The problem in my mind is we start lying, we manipulate, we use each others weakness and vulnerability against each other, and we want infinite growth/results. Surely in business and society there's a sort of happy medium where you serve a need to your community and the community pays a fair price that enables a reasonable living at minimum? But to me it seems you achieve that not by banning, but in a perfect world by creating a culture that doesn't abuse itself, and in a more realistic world I suppose attempting to legislate rules and guidelines that protect the general public from the money addicted.