Some of these numbers came out in the Apple suit, it worked out to about $2.37 per user with 7% going on to pay for something giving a cost of $33.23 per paying

Some of these numbers came out in the Apple suit, it worked out to about $2.37 per user with 7% going on to pay for something giving a cost of $33.23 per paying customer acquired, and an estimated revenue of $40 per paying customer. https://www.theverge.com/2021/5/4/22418782/epic-games-store-free-games-cost-apple-trial-arkham-subnautica-mutant-year-zero https://www.theverge.com/2021/5/4/22418782/epic-games-store-...