Have spent six figures yearly on ads, mostly for reach for the developer-focused diagram library GoJS (https://gojs.net https://gojs.net) > Each experiment wil

Have spent six figures yearly on ads, mostly for reach for the developer-focused diagram library GoJS (https://gojs.net https://gojs.net) > Each experiment will need ~$500 and 2 weeks I would add a zero if you want serious data. I would also double the timescale. $5,000 over 4 weeks I second the uselessness of Google Display, it might look like conversions numbers are good but they are 100% too good to be true. As soon as you look into them you find the sources are things like "ad from HappyFunBabyTime Android app". You have to ruthlessly prune daily for months to get anything real, and even then I'm skeptical of value. For a developer tool with very strict conversion metrics! But I disagree on Google Search: > Good for conversion, bad for awareness. Before we were popular it was excellent for awareness. Post popularity its much more arguable.