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I would wager the free games have been a net positive to their bottom line in terms of customer acquisition. Most games are not big ticket items, and the ones t

I would wager the free games have been a net positive to their bottom line in terms of customer acquisition. Most games are not big ticket items, and the ones that are are usually out of a push to sell new DLC or a new sequel. I’m guessing it’s not that expensive. I buy everything off of EGS if I can because of it, even though the EGS is trash

kipchak 3y ago
Some of these numbers came out in the Apple suit, it worked out to about $2.37 per user with 7% going on to pay for something giving a cost of $33.23 per paying customer acquired, and an estimated revenue of $40 per paying customer. https://www.theverge.com/2021/5/4/22418782/epic-games-store-free-games-cost-apple-trial-arkham-subnautica-mutant-year-zero https://www.theverge.com/2021/5/4/22418782/epic-games-store-...