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I've spent about $100m on B2B ads in the last 12 years, including to developers. Overall the article is not bad but it's missing some things: 1) "LinkedIn Good
by cm2012 3y ago
I've spent about $100m on B2B ads in the last 12 years, including to developers. Overall the article is not bad but it's missing some things:
1) "LinkedIn
Good for awareness, bad for conversion." LI can smash it on conversion. Its expensive so you need a high customer lifetime value. Make a compelling offer and try conversation ads.
2) Facebook/IG also does work for targeting developers, better than anything else but LI and Search. It's funny because there's such loud anti-facebook developers out there, but plenty use it anyway.
- nico 3y agoWhat’s your secret for LinkedIn? Everyone I know who’s ever tried Ads there has gotten little or no conversions at all, while spending a ton of money (LI advertising is expensive!)
- cm2012 3y agoHave a great offer (get a demo is not enough), try conversation and newsfeed ads, work with a contractor who knows it. Expect to spend 10 to 20k testing though. Not for low budgets.
- cpursley 3y agoDo you recommend retargeting website visitors on LinkedIn (my audience is very present on LI).
- shantnutiwari 3y agoyeah, I find the HN crowd hates FB, but other developers, most of whom arent on HN, dont mind it