From what I've heard from cloud consultants in Scandinavia (which is going through a huge move to the cloud as many places) the Microsoft Azure sales machine is

From what I've heard from cloud consultants in Scandinavia (which is going through a huge move to the cloud as many places) the Microsoft Azure sales machine is on another level compared to competitors. Microsoft will show up with 10 sales engineer, while others might just be a contractor or a zoom call. They present themself as the authority for non-technical business and is winning a lot on that. They're good at capturing market share, no doubt about it.