> Awareness-based ads are a small part of creating demand. This takes more effort to measure, but is totally possible - see below. Below where? What a tease.

> Awareness-based ads are a small part of creating demand. This takes more effort to measure, but is totally possible - see below. Below where? What a tease. Cpms? Amount of impressions? Reach? What about viewability? Brand lift studies won't be possible at these budgets either. Do they mean just asking people where they heard about them?