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Can you explain how server side analytics works without cookies?
by jacobsimon 3y ago
Can you explain how server side analytics works without cookies?
- giladvdn 3y agoYou can use IP based tracking or something like a query parameter to track within that session
- remram 3y agoYou're describing a session cookie. Changing the technique slightly doesn't allow you to bypass the law.
- simonw 3y agoYou log the IP address, referrer, user agent and the requested page URL but you don't set a unique cookie to identify the user. This still gets you plenty of actionable analytics information: where geographically people are located (via GeoIP), what pages are most popular, what platforms (including desktop vs mobile) people are using. I've been using https://plausible.io https://plausible.io for analytics on a bunch of my sites for a couple of years now and I honestly don't miss the extra level of detail I got from cookie-based analytics I've used in the past.
- IanCal 3y agoYou need to make sure you're happy with how you're using peoples data and that it falls within the legitimate interest justification (https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/lawful-basis/a-guide-to-lawful-basis/lawful-basis-for-processing/legitimate-interests/ https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-re...) IP addresses can be considered personal data. edit - make sure you've actively made this decision and documented the assessment.
- jacobsimon 3y agoLet’s say I want to know the conversion rate of my payment page. I need to know how many unique visitors viewed a page, and how many of them went on to complete a payment. I’m pretty sure this is not possible without a unique identifier. And if you are using (ip address, user agent) as a proxy for such an identifier, is that any better or legal than using a cookie in the first place?