Then that means we need to do a better job of informing the public about how wasteful our industry is being of their computers and, indirectly, their money. To

Then that means we need to do a better job of informing the public about how wasteful our industry is being of their computers and, indirectly, their money. To do otherwise, to keep them in the dark, is disrespectful. My hypothesis is that once non-developers are informed, they'll care. They probably already feel that something is wrong but can't articulate it, and have perhaps resigned themselves to a crappy experience.