4 ms·

> whereas sponsorships go 100% into the pockets of content creators They get paid ad revenue based on ads served, they already got paid for the sponsorship. P

• lolinder 3y ago
  They get paid for the sponsorship based in part on how many people watch the sponsorship sections of past videos. That can be and is measured, and has a material effect on the amount companies will pay.
  • corobo 3y ago
    Sounds like they're still being paid then. There's zero pay when blocking ads.
    • lolinder 3y ago
      There's zero pay if 100% of their viewers blocked ads. There would also be zero pay if 100% of their viewers used SponsorBlock. I'm not saying that on the balance it's wrong to use SponsorBlock (I'm a heavy ad blocker myself, and most of the arguments against SponsorBlock also apply to ad blocking in general), just that you can't justify it by pretending that you using SponsorBlock doesn't cost them anything.
      • deleted 3y ago
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      • corobo 3y ago
        Wasn't justifying anything. I ad block to block ads, I don't think about it beyond that.
  • carlosjobim 3y ago
    Are you sure about this? Is this a service that YouTube provides? Otherwise they wouldn't know except for the usage of promo codes.
    • lolinder 3y ago
      I know that the content creators have access to this information, and anecdotally I've heard that it's part of the negotiation process, but to be fair I don't know that for sure.
      • corobo 3y ago
        Aw man, I knew that was bollocks! Haha I've not come across this as a negotiation thing directly or anecdotally, gave you the benefit of the doubt as maybe it was a super new thing that's not hit my radar yet. We'd be giving ChatGPT the business for hallucinating, my theory is it learned to do that from internet forums :P