Broad appeal to a casual technical audience is why you see the same type of sponsorships. VPNs are very high margin and easy to convert. You’ll see the same in

Broad appeal to a casual technical audience is why you see the same type of sponsorships. VPNs are very high margin and easy to convert. You’ll see the same in across other types of content, e.g: recipe boxes (Hello Fresh) are very common for lifestyle channels, grooming (Manscaped) is very common for male audience channels and language learning apps are very common in educational circles. A platform like PostHog would struggle to find the right audience on YouTube because it’s such a niche product.