> If you ask how I first noticed that something exists, then yes, an ad Yes, that’s the point of a “branding” ad campaign - to drive upper funnel interest in a

> If you ask how I first noticed that something exists, then yes, an ad Yes, that’s the point of a “branding” ad campaign - to drive upper funnel interest in a company/product. They can also use retargeting to show the same people “performance” ad campaigns, which are meant to drive a lower funnel conversion like a signup, purchase, or even a demo. Depending on the product, you can even use an organic discussion about your product as marketing material to get people to see the interest others have in it. Or market a conference or dev day where they show off its capabilities. There’s a lot of layers to marketing, it’s not as simple as HN makes it out to be.