> My social feeds are filled with ads for enterprise software products. But what's the conversion; as the article (and many more anecdotes and articles and rea

> My social feeds are filled with ads for enterprise software products. But what's the conversion; as the article (and many more anecdotes and articles and real life P&L's) shows, is that very many companies are just randomly burning money on ads without conversion. So that you see the ads doesn't mean they convert at all. Did you ever buy anything via them? Or even sign up or click one? I'm not saying you are wrong or so, but it would be good to hear from a similar product to what this posthog company has who has experience and knows conversions. I think enterprises often just buy enormous inventory of ads and don't really are on top of how they convert; when i'm doing competitor analysis (and I shall include tiktok/insta now), I click on many competitor ads to see what their landing is and their flow; at least 5% of ads I click go to a 404/500/dns error page. So these enterprises are paying for that click (and many more) but cannot convert because it's not actually working. So those are simply monitoring nothing and throwing money in the river for 0 conversions. Probably hired some company to handle the campaigns and seeing it as 'cost of doing business' not expecting much in return in the first place?