> we all play the game but nobody admits they just aren’t very good I don't think that's common. Do you mean like in big corp where they use their deep pockets

> we all play the game but nobody admits they just aren’t very good I don't think that's common. Do you mean like in big corp where they use their deep pockets to make sure they don't leave room for competition? In other cases, people just expirement in order to find the right channel, similar to this post, which ultimately depends on the objective and target audience. Then they focus their efforts there.