8 ms·

I was surprised youtube channel sponsorships didn't make this list, at least for consideration. I have multiple specialized adblockers installed (as I'm sure ma

I was surprised youtube channel sponsorships didn't make this list, at least for consideration. I have multiple specialized adblockers installed (as I'm sure many here do) and so the only ads I encounter are baked into content I'm otherwise interested in. Currently vpn products and tutorial sites dominate these channels and so I'd almost welcome something else.

weinzierl 3y ago
I'm the same and I think it's more like a vpn product, a tutorial site and a certain website builder, where we all know which specific companies I mean.
gbillig 3y ago
Check out SponsorBlock for skipping YouTube ads that are baked into the video
- bombcar 3y ago
  Watching old videos is always amusing when the sponsor part about a company that since died comes up.
MaKey 3y ago
SponsorBlock (https://github.com/ajayyy/SponsorBlock https://github.com/ajayyy/SponsorBlock) to the rescue!
- pydry 3y ago
  I feel more bad about using this than a regular ad blocker. With a regular ad blocker it's blocking ads for which the lion's share is probably going to $facelessabusivecorporation, whereas sponsorships go 100% into the pockets of content creators who typically aren't exactly rich. It feels less like downloading pirated music and more like sneaking into an indie concert without paying.
  - oldtownroad 3y ago
    Sponsorships rarely go 100% into the pockets of creators. The share varies but it can be anywhere from 25% to 75% because these sponsorships typically come through agencies and management takes a cut too.
  - Belphemur 3y ago
    It really depends on the video, and the brand sponsoring for me. I had enough of Raycon, Raid Legend and other bullcrap VPNs. Especially when those sponsors got greedy by asking a 2 minute and on a 8 minutes video. That's a quarter of it. So I don't feel bad anymore for sponsorblock.
  - corobo 3y ago
    > whereas sponsorships go 100% into the pockets of content creators They get paid ad revenue based on ads served, they already got paid for the sponsorship. Personally I feel that this is the wrong way round (however I'm totally morally ok with blocking ads of all kinds, I'd be a hypocrite otherwise, ads suck)
    - lolinder 3y ago
      They get paid for the sponsorship based in part on how many people watch the sponsorship sections of past videos. That can be and is measured, and has a material effect on the amount companies will pay.
      - corobo 3y ago
        Sounds like they're still being paid then. There's zero pay when blocking ads.
        lolinder 3y ago
        There's zero pay if 100% of their viewers blocked ads. There would also be zero pay if 100% of their viewers used SponsorBlock. I'm not saying that on the balance it's wrong to use SponsorBlock (I'm a heavy ad blocker myself, and most of the arguments against SponsorBlock also apply to ad blocking in general), just that you can't justify it by pretending that you using SponsorBlock doesn't cost them anything.
oldtownroad 3y ago
Broad appeal to a casual technical audience is why you see the same type of sponsorships. VPNs are very high margin and easy to convert. You’ll see the same in across other types of content, e.g: recipe boxes (Hello Fresh) are very common for lifestyle channels, grooming (Manscaped) is very common for male audience channels and language learning apps are very common in educational circles. A platform like PostHog would struggle to find the right audience on YouTube because it’s such a niche product.
- JCharante 3y ago
  Fireship, Theo, Primeagen, and the rest of developer-tube is the right spot for advertising for developer tools.

weinzierl 3y ago

I'm the same and I think it's more like a vpn product, a tutorial site and a certain website builder, where we all know which specific companies I mean.

gbillig 3y ago

Check out SponsorBlock for skipping YouTube ads that are baked into the video

bombcar 3y ago
Watching old videos is always amusing when the sponsor part about a company that since died comes up.

MaKey 3y ago

SponsorBlock (https://github.com/ajayyy/SponsorBlock https://github.com/ajayyy/SponsorBlock) to the rescue!

pydry 3y ago
I feel more bad about using this than a regular ad blocker. With a regular ad blocker it's blocking ads for which the lion's share is probably going to $facelessabusivecorporation, whereas sponsorships go 100% into the pockets of content creators who typically aren't exactly rich. It feels less like downloading pirated music and more like sneaking into an indie concert without paying.
- oldtownroad 3y ago
  Sponsorships rarely go 100% into the pockets of creators. The share varies but it can be anywhere from 25% to 75% because these sponsorships typically come through agencies and management takes a cut too.
- Belphemur 3y ago
  It really depends on the video, and the brand sponsoring for me. I had enough of Raycon, Raid Legend and other bullcrap VPNs. Especially when those sponsors got greedy by asking a 2 minute and on a 8 minutes video. That's a quarter of it. So I don't feel bad anymore for sponsorblock.
- corobo 3y ago
  > whereas sponsorships go 100% into the pockets of content creators They get paid ad revenue based on ads served, they already got paid for the sponsorship. Personally I feel that this is the wrong way round (however I'm totally morally ok with blocking ads of all kinds, I'd be a hypocrite otherwise, ads suck)
  - lolinder 3y ago
    They get paid for the sponsorship based in part on how many people watch the sponsorship sections of past videos. That can be and is measured, and has a material effect on the amount companies will pay.
    - corobo 3y ago
      Sounds like they're still being paid then. There's zero pay when blocking ads.
      - lolinder 3y ago
        There's zero pay if 100% of their viewers blocked ads. There would also be zero pay if 100% of their viewers used SponsorBlock. I'm not saying that on the balance it's wrong to use SponsorBlock (I'm a heavy ad blocker myself, and most of the arguments against SponsorBlock also apply to ad blocking in general), just that you can't justify it by pretending that you using SponsorBlock doesn't cost them anything.

oldtownroad 3y ago

Broad appeal to a casual technical audience is why you see the same type of sponsorships. VPNs are very high margin and easy to convert. You’ll see the same in across other types of content, e.g: recipe boxes (Hello Fresh) are very common for lifestyle channels, grooming (Manscaped) is very common for male audience channels and language learning apps are very common in educational circles. A platform like PostHog would struggle to find the right audience on YouTube because it’s such a niche product.

JCharante 3y ago
Fireship, Theo, Primeagen, and the rest of developer-tube is the right spot for advertising for developer tools.