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This seems like a very techy product; would the audience be there? It's a question as I don't know, but if I see my own usage as a techy, it's not; I don't know

This seems like a very techy product; would the audience be there? It's a question as I don't know, but if I see my own usage as a techy, it's not; I don't know anyone who even likes/uses these platform in my cto/decision making circles. But I would really like to know as if there is significant conversion opportunity there (and not just tossing away money) for a very tech product (with code examples on the homepage like this one) then it would be interesting.

dangus 3y ago
I think it’s a mistake to underestimate the amount of tech people on social media. A lot of people who have privacy awareness and say that Meta and ByteDance are evil surveillance capitalism companies still use their services. I might even go as far as arguing that it’s hard not to without feeling left out of the cultural zeitgeist. My social feeds are filled with ads for enterprise software products. If a product can be shown in a lighting fast video demo, I think Reels and TikTok have great potential.
- anonzzzies 3y ago
  > My social feeds are filled with ads for enterprise software products. But what's the conversion; as the article (and many more anecdotes and articles and real life P&L's) shows, is that very many companies are just randomly burning money on ads without conversion. So that you see the ads doesn't mean they convert at all. Did you ever buy anything via them? Or even sign up or click one? I'm not saying you are wrong or so, but it would be good to hear from a similar product to what this posthog company has who has experience and knows conversions. I think enterprises often just buy enormous inventory of ads and don't really are on top of how they convert; when i'm doing competitor analysis (and I shall include tiktok/insta now), I click on many competitor ads to see what their landing is and their flow; at least 5% of ads I click go to a 404/500/dns error page. So these enterprises are paying for that click (and many more) but cannot convert because it's not actually working. So those are simply monitoring nothing and throwing money in the river for 0 conversions. Probably hired some company to handle the campaigns and seeing it as 'cost of doing business' not expecting much in return in the first place?
  - cm2012 3y ago
    I've targeted developers on FB/IG at high budgets successfully with good ROI attributed to it.
    - anonzzzies 3y ago
      Could you provide some more info? Like for what for instance? Desktop apps, mobile apps, saas, job openings, certification, courses, …?

dangus 3y ago

I think it’s a mistake to underestimate the amount of tech people on social media. A lot of people who have privacy awareness and say that Meta and ByteDance are evil surveillance capitalism companies still use their services. I might even go as far as arguing that it’s hard not to without feeling left out of the cultural zeitgeist. My social feeds are filled with ads for enterprise software products. If a product can be shown in a lighting fast video demo, I think Reels and TikTok have great potential.

anonzzzies 3y ago
> My social feeds are filled with ads for enterprise software products. But what's the conversion; as the article (and many more anecdotes and articles and real life P&L's) shows, is that very many companies are just randomly burning money on ads without conversion. So that you see the ads doesn't mean they convert at all. Did you ever buy anything via them? Or even sign up or click one? I'm not saying you are wrong or so, but it would be good to hear from a similar product to what this posthog company has who has experience and knows conversions. I think enterprises often just buy enormous inventory of ads and don't really are on top of how they convert; when i'm doing competitor analysis (and I shall include tiktok/insta now), I click on many competitor ads to see what their landing is and their flow; at least 5% of ads I click go to a 404/500/dns error page. So these enterprises are paying for that click (and many more) but cannot convert because it's not actually working. So those are simply monitoring nothing and throwing money in the river for 0 conversions. Probably hired some company to handle the campaigns and seeing it as 'cost of doing business' not expecting much in return in the first place?
- cm2012 3y ago
  I've targeted developers on FB/IG at high budgets successfully with good ROI attributed to it.
  - anonzzzies 3y ago
    Could you provide some more info? Like for what for instance? Desktop apps, mobile apps, saas, job openings, certification, courses, …?