The FSF has had actual professionals running communications. I don't think the issue is in the form but in the content: developers don't want to hear they are

The FSF has had actual professionals running communications. I don't think the issue is in the form but in the content: developers don't want to hear they are favoring greedy private interests (sometimes including themselves, sometimes at their expense) instead of the common goods, because the freedom to restrict a good from everyone for personal profit is more important than the freedom to access said good and build upon it.