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To be fair, it's the westerner's fault their apps, games and websites don't catch on in the east. Do some research, see what chinese people want, what the usual
by zrgiu_ 15y ago
To be fair, it's the westerner's fault their apps, games and websites don't catch on in the east. Do some research, see what chinese people want, what the usually like, and tailor a version of your product which fits the description.
Don't you think Draw Something would have caught on if it had a chinese version ?
This is also the exact same reasons why chinese products don't really catch on in the west. Their approach is so chinese, with an insane mixture of colors, tons of features (note how the web tends to go Apple-style: all simple) and more often than not bad english, that they're doomed from the start on this market.
This is exactly the reason I am in china right now. To learn what it takes. In my opinion, all companies that care about this market should have offices here, put their pride aside and prepare to change the local face of their product to match the chinese style. Just compare weibo with twitter or fb, baidu with google, etc... It's so obvious what the chinese elements are, you just need to learn to use them.