>Rose noted that the company seems to have accelerated its offerings of dried foods and other survivalist goods at a time when worries about the future are runn

>Rose noted that the company seems to have accelerated its offerings of dried foods and other survivalist goods at a time when worries about the future are running high >For example, the company markets a 150-serving emergency food preparedness kit that could come in handy, you know, just in case. Gold meshes with that type of product. >“They’ve done their market research. I think it’s a very clever way to get their name in the news and have some great publicity This is the crux of the trend. I actually pick up one of these food preparedness kits every time I make a trip to Costco. They have a 25 year shelf life and have 25 servings of food. At $60 each (in the store, the online price is higher for some reason), that's the cheapest insurance policy I can think of, I'll take it. But really they are cashing in on the growing sense of uncertainty about the future that many Americans are feeling.