4 ms·

> Apple couldn't pull off a competitor to Google Maps, it would have no chance in Search. The only problem with Maps was the bad first impression (which clearl

> Apple couldn't pull off a competitor to Google Maps, it would have no chance in Search. The only problem with Maps was the bad first impression (which clearly consistently lingers to this day even though it is no longer true). With Bing search, everyone already knows that it is inferior to Google search, so there's really no reputation hit to take like that. All they have is upside from making it better than Microsoft could and the story would be all about how close the horserace was getting. Given that they've actually made Maps better than Google, then could make Search better than Google as well.

firecall 3y ago
MS has an opportunity though. Google search gets slated by the tech community. As does Bing. MS have sensed the blood in the water, and realise they have an opportunity in Copilot. I wouldn’t be surprised for the Bing brand to go away. Copilot is a far superior brand and opportunity for MS. Google should have learned that the thing that kills you is never what you think it is. You don’t see it coming, and Google clearly didn’t see Copilot coming.