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I’ve long thought of starting an agency where “we’re developers for marketing depts”, ie, we’re seasoned devs, hire us and we’ll jump into the dev side of thing
by granshaw 3y ago
I’ve long thought of starting an agency where “we’re developers for marketing depts”, ie, we’re seasoned devs, hire us and we’ll jump into the dev side of things and the company’s codebase, make the changes needed that you want, keep us on retainer if you want updates, and that’s that.
What do you think of that?
- letsdothisagain 3y agoYes, it's called consulting and it's great work if you can get a consistent client base. I genuinely wish you the absolute best of luck getting a consistent client base.
- asielen 3y agoSome of those exist, usually billed as implementation partners that also can do whatever dev work you need. The problem is getting marketing leadership to believe they need those services. Usually you have a handful of technical marketers shouting from the rooftops asking for dev support. The CMO goes and talks to the dev team and they are reassured that there is no need to outsource, there is a perfectly good team in house that will get around to it eventually. I've had the best luck bringing in a firm as part of an implementation and then keeping them on for a few months to help with odd jobs in the guise of support. Executive leadership in sales and marketing is typically clueless as to what their teams need too be successful. It isn't in their job description, it isn't what they were hired for.
- granshaw 3y agoVery interesting and useful insight, thanks!