If there's any company in the world that can use UX to their advantage, it's Apple. If they can create text message social division simply through blue vs. gree

If there's any company in the world that can use UX to their advantage, it's Apple. If they can create text message social division simply through blue vs. green bubble, they can find a way to subtly make non-App Store apps unpalatable except to technical users who know what they're doing.