There are some advantages to having b2b and b2c in the same house, especially when some of the b2c involves b2b licenses (it in theory makes it easier for artis

There are some advantages to having b2b and b2c in the same house, especially when some of the b2c involves b2b licenses (it in theory makes it easier for artists to do remixes and cover songs if they can buy those licenses in the same place they sell their final product). Before Bandcamp a store I trusted was Loudr.fm and that was their big deal was that they were a b2b license shop for the rights to things like covering video game music and then were a trustworthy b2c consumer shop for the covers the musicians had an easier time licensing. Ironically as Bandcamp ascended most of their musicians needed/wanted Bandcamp presences and they shuttered their b2c shop and encouraged everyone to just move to Bandcamp, refocusing to just the b2b side of the business. The internet tells me that what remained of Loudr.fm was then eventually swallowed by Spotify in 2018, and that interestingly and likely but not necessarily a coincidence 2019 was when Songtradr got serious about expanding, and so it goes.