That said, it sounds like Henry Ford expressed that he wanted to hire more people, make up for lower prices with more volume, and invest in more plants, but see

That said, it sounds like Henry Ford expressed that he wanted to hire more people, make up for lower prices with more volume, and invest in more plants, but seemed also motivated by cutting off dividend payments to the Dodge bros. Their payments had reached a megadollar a year, after initially putting in 10 kilobucks for 10%, and Ford correctly suspected they were using the payments to fund a rival car company. Courts ruled he couldn't cut off dividends so he bought everybody out.