Behavioral tricks are used to make users confuse what they "want and need" with what "satisfies" them. In extreme cases, users will descend that downward spiral

Behavioral tricks are used to make users confuse what they "want and need" with what "satisfies" them. In extreme cases, users will descend that downward spiral into abuse and addiction, damaging themselves without even realizing what's happening (the boiling frog analogy).