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In the end, journalists are dependent on social media to get eyeballs on their content. Twitter / X still is a highly effective tool for that. There won't be a
by jillesvangurp 3y ago
In the end, journalists are dependent on social media to get eyeballs on their content. Twitter / X still is a highly effective tool for that. There won't be a lot of people that can afford to opt out of that.
Elon Musk probably rubbed a lot of people the wrong way with his antics but I don't think he was fundamentally that wrong with his core analysis of the issues facing Twitter when he bought it:
- High staffing cost relative and some revenue challenges.
- Content moderation that was simultaneously controversial, expensive, and biased. And also not that effective.
- The Twitter API was getting abused a lot by people with all sorts of agendas. Including some state actors like Russia.
- R&D stagnation. The site barely changed in the years before he bought it.
So, he took a wrecking ball to the whole thing and upset a lot of people doing so. But, if he gets it back to being profitable next year, that will be a big milestone for them.
I've been using it less and less over the years. But that already started before the takeover. I kind of like Mastodon currently but part of the attraction is that it is relatively free from the noisy crowd that makes Twitter less interesting than it used to be.