From the sounds of things Musk’s antics have cost Twitter a lot of ad revenue from businesses not wanting to associate themselves with him. In my own experienc

From the sounds of things Musk’s antics have cost Twitter a lot of ad revenue from businesses not wanting to associate themselves with him. In my own experience I’ve been seeing a lot more dodgy ads (scams, crypto, far-right groups) that were probably rejected by the old management. Maybe that’s making up some of the lost revenue, but it’s exactly the sort of stuff that made traditional businesses anxious about content moderation on platforms like YouTube. It does seem that the userbase hasn’t gone away - the migration to other platforms hasn’t panned out and the power users are still there. But if the platform is long-term toxic to advertisers then they’re going to need some better ideas than Twitter Blue.