Well the question about business value is a good one, no? After all, the question is not "Would improving this thing be a good thing?" it's "Would improving thi

Well the question about business value is a good one, no? After all, the question is not "Would improving this thing be a good thing?" it's "Would improving this thing be better than every single other thing we could be doing with those same resources?". Besides there's an equal and opposite danger with too much change or change delivered without clear benefits. I'd prefer a 7/10 UI which stayed the same for a few years vs a 8/10 UI which changes substantially every month.