Why do that, when if you did that you would be: 1. Turning down billions of dollars in revenue, while for Apple this is not exactly something that makes or bre

Why do that, when if you did that you would be: 1. Turning down billions of dollars in revenue, while for Apple this is not exactly something that makes or breaks their business it’s not exactly just a tiny little line item either 2. Inviting a door to your own monopoly/anticompetitive arguments against you, when you already have enough of that problem in other spaces 3. Having 1 and 2 be true, AND also spending the resources to build your own engine, which as time and companies like DDG have proven demonstrate that one does not simply build a good search engine with little effort It’s clearly an arrangement that’s beneficial to both of the parties to the detriment of others