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I am wondering how they will build out Wifi-Index for positioning(GPS sucks in cities) assuming they want to do location based targetting for any number of purp
by itissid 3y ago
I am wondering how they will build out Wifi-Index for positioning(GPS sucks in cities) assuming they want to do location based targetting for any number of purposes(ads, recommendations, location based geo-fencing etc). The critical piece for attribution is linking Wifi based position to a PoI(for location based anything).
This takes a few years to build. Google has a great map blue dot has good fidelity with location because they have a phone collecting all that Wifi data for many years..
- ianbicking 3y agoThese glasses appear to be pretty closely tied to your phone (like the previous revision), so they can just use whatever positioning your phone has.
- itissid 3y agoThey can but remember, having location always on, collected when the app is backgrounded, is a deeply buried permission, once turned off it's hard to turn it back on(or in apples case reminding user with a map to tell you "xyz app has collected your location"); Google is poised to make it more difficult to activate. Now the Thing is even though background collection is bad in principle because apps must indicate purpose of use for such a sensitive permission and it's hard to think how apps can make a case for it; Google and apple apps still do it for their own apps by default!(Apple does not even have a wifi scanning API) The only way to get any location based notif while backgrounded for 3p apps is Geofencing which is narrow and not workable for location targeting.